About Freshy

We make North-East’s favourite range of pickles, fresh juices, jams, sauces and more — we bring the celebration of taste with freshness and health of fruits and vegetables.

Established in 2005, Freshy is the brand of food products from S.M. Commotrade Pvt. Ltd. The company, with its vast and highly advanced processing and packaging units offers a range of food and allied products to consumers across the key locations in the North-East of India. High on quality and taste, Freshy products are trusted and loved by consumers across age groups.

World of foods—traditional North-Eastern way!
S.M. Group is committed to bringing a refreshing change in the way food is produced and consumed in households. We understand the world of foods, the tasteful delight that food can bring to everyday living as well as to any special occasion. Steeped in the culture of North-east, we understand the various disciplines of cooking in this part of India and the way food is relished or celebrated. Which is why, we take immense care in the measurements of various aspects used in our recipes. We follow the traditional way of producing food, and stick to the legacy of tastes created in the households of the North-east. This commitment to traditional taste makes Freshy, North-east favourite! Not just the taste, but quality and health are given critical importance in preparation, processing and packaging of all our products. The company has invested in large-format, highly mechanised processing units to ensure that chances of aberration and adulteration are eliminated at every stage of preparing our products. Spread over 100,000 sq. Ft. our recent plant is capable of producing mega quantities with ease and efficiency, while retaining the freshness and consistency in taste.

Commitment to Quality

SM Freshy Quality

Freshy products are today a hallmark in quality and trustworthiness. This has been earned with our single-minded focus on ensuring that our processing units are in the most hygienic of environments and technology for eliminating any adulteration is the most modern in the industry. We employ a multiple stage testing process to ensure that only the choicest and the freshest of the produce are picked as raw materials. For this, we only partner with the most reputed of the farms, orchids and experienced suppliers. Every fruit, vegetable, herbs and condiment samples are thoroughly checked to ensure the highest of the quality, we stand for. Our filtering and cleaning processes ensure that only the best enters the next stage of processing. With investments in technology and machines, we ensure that every aspect of the processing including water sources, pulping, mixing, and cutting up to packaging and storing of various products is done in a dust and adulteration free environment. Our inspection processes involves most stringent of the quality measures to ensure that only what’s worth being called a ‘Freshy’ product reaches out to the consumers.

SM Freshy Company Guwahati
The hallmark of our company is to provide complete customer satisfaction by providing premium quality Pickles, Sauces, Jam, Jelly, Canned Food, RTS beverage , Carbonated drinks, Packaged Drinking Water, and Health foods that conform to the food safety standards. Being a ISO 22000 certified company we always strive to give our best and therefore top priority is given to the quality. We have a well qualified team of professionals for controlling the incoming Raw materials, Packaging materials, on-line process control and finished product verification. Only the goods certified and cleared by the QC team are despatched from the factory. It is ensured that only good manufacturing and good handling practices are followed throughout the process, thereby the best product is delivered to the market.
Our Core Value
SM Freshy Core Values
  • We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny.
Our Vision
SM Freshy Values
  • S.M. endeavours to be an OUTSTANDING COMPANY focused on producing the best QUALITY and most INNOVATIVE Products for its Consumers and in the process build a Formidable Organization which, can take on the best in the industry and is focused on the aspirations and development of its Partners and Associates.
  • The Spirit of Excellence is the guiding force for the company.
Our Mission
SM Freshy Fruits
  • Foster a strong emotive feeling of oneness and ownership with the Company.
  • To become the most admired company in North East.
Our Excellence
SM Freshy Fruits
  • We must constantly strive to achieve the highest possible standards in our day-to-day work and in the quality of the goods and services we provide.
Our Goals 2013-2015
SM Freshy Goals
  • Increase food items to More than 50.
  • Increase employment by 20% Year on year.
  • Expand in every part of India, including penetration in Rural India.
  • Expand internationally to more countries largely having Indian expatriates.
SM ISO Registration Certificate 1013_F_12

SM ISO Registration Certificate 1013_F_12

SM ISO Registration Certificate 1013_F_11

SM ISO Registration Certificate 1013_F_11

SM ISO Registration Certificate 1013_F_10

SM ISO Registration Certificate 1013_F_10

Our manufacturing facility enjoys ISO 22000:2005 accreditation by AQCPL Accredited by joint Accreditation System of Australia and New Zealand (JAS-ANZ) . This certification is an assurance to consumers, marketers, regulatory agencies and others regarding the quality and safety of the Company’s products, hygiene and sanitation standards adopted by the facility, and their continued reliability.

Our Group of Companies
SM Group of Companies

SM Fruit Products Pvt. Ltd. | SM Commotrade Pvt. Ltd. | SM Consumers Pvt. Ltd. | Brahmaputra Food Pvt. Ltd. | SM Packers | SM Lifestyle